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How Much Do Online Reviews Matter to Your Business? (And How to Deal With the Bad Ones)

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The Internet has changed how we do everything, from shopping, to business, to yes, even dining.

In addition to being able to find restaurants quickly and look at menus online before you go, nowadays it’s not an uncommon thing for diners to leave a restaurant and immediately post a review to a website such as Yelp.

As a restaurant owner, you may be wondering if these reviews can help you or hurt you. Do people actually read such reviews before deciding on a place to eat?

The answers to these questions are that they can both help and hurt you, and depending on the type of restaurant you have and your location, you can very much expect that diners will in fact read these reviews before visiting.

As a business owner, you can’t choose to participate in the online review process, and you certainly can’t change the direction that technology is heading. Since more and more people are reviewing everything they spend money on these days, you might as well get used to the fact that your restaurant is probably going to be reviewed at some point. You can’t change a bad review, but you can increase your chances of getting good ones. Read on to learn why these reviews matter, how to get good ones, and what to do if (gasp!) you get a not so friendly review from a customer.

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Chef Works Supports March of Dimes!

Experience the epicurean event of the year when more than twenty top San Diego restaurants, mixologists and California vintners come together for an incredible evening benefiting the March of Dimes. Guests will enjoy culinary masterpieces from the participating chefs, seasonal specialty cocktails and a live auction featuring one-of-a-kind travel and dining packages. Chef Works supports this worthy cause by donating products to chefs participating in the 2014 March of Dimes Gala!

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Chef Works Is Proud to Support the March of Dimes Signature Chefs Auction

Chef Works has generously donated products to support chefs participating in the Signature Chefs Auction, benefitting the March of Dimes. The mission of the March of Dimes is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. Chef Works is excited to support such a wonderful and worthy cause!

 

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How the iPad Can Change Your Restaurant

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The iPad is typically thought of as an entertainment device. It’s typical use is to watch movies, surf the web, or play games. It’s a revolutionary device as far as entertainment is concerned, but it’s also become an important tool for business owners everywhere, including those that own restaurants.

If you dine out on a regular basis, you’ve no doubt seen iPads being used in a number of ways, and maybe even have wondered if you could benefit from having an iPad or two in your restaurant. It’s easy to see the potential negatives — namely the cost, as iPads aren’t cheap — but the expense can be justified when you see how much easier these devices can make running your restaurant. They can do a variety of things beyond having something to keep you occupied while you wait for your delivery guy to show up.

Read on to learn just how this popular electronic device can help you take your business to a whole new level.

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Master Your Bar and Maximize Profits

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If your restaurant has a liquor license, then your bar is where a large portion of your profits are made. Alcohol offers many benefits over food, including being easier to manage while having a high profit margin.

Of course, not all bars make as much money as they can, and in many cases can make much more by making a few small changes. You don’t need a large bar, or even one stocked with every liquor known to man to make more money. Consider these fairly easy ways to increase sales.

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How to Use Social Media to Your Advantage

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Social media is the wave of the future, and not just for teenagers looking for another way to connect to their friends. Social media is one of the best marketing tools for businesses, especially restaurants.

Like any marketing tactic, social media requires a little bit of knowledge and skill to make it work. Simply posting updates to your personal accounts to friends and family won’t get you new customers, which is the point of any type of marketing.

Before you embark on the social media journey, it helps to know how to use it to your advantage so that you’re not wasting time. Read on for some tips and tricks on managing social media campaigns that will turn a profit.

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How to Handle Gluten-Free Diners

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With more and more people saying goodbye to gluten, it’s becoming much more difficult for restaurant owners to create menus that appeal to this ever increasing crowd. When you add in other types of dietary requirements, it can seem almost impossible to create a menu that will please the masses.

What’s a savvy restaurant owner to do in such a case? If you serve nothing but pasta and bread, you are sure to lose customers that can’t eat them.

Luckily, there are a few things you can do to get diners in your restaurant despite allergies and food intolerances. Read on to learn how to deal with gluten-free diners.

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CHEF WORKS, INC. TO PROVIDE CHARITABLE GRANTS OF $5,000-$25,000 THROUGH DEBUT OF ITS CHEF WORKS CARES PROGRAM

 

2- Leading Culinary Apparel Company Offers Financial Support to Charitable Organizations in Three Key Areas – 

August 29, 2014 (Poway, CA):   Chef Works, Inc., a global leader in the design and manufacturing of culinary garments, announced today the creation of Chef Works Cares, a philanthropic venture designed to provide financial support to select non-profits specializing in the elimination of child living in poverty; children and adults living with intellectual and developmental disabilities; and protecting and improving the environment for many generations to come.

“Chef Works believes in investing in charitable organizations that are in the business of making positive change for children living in poverty, supporting individuals with intellectual and developmental needs, and for healing the planet. We are constantly inspired by the people and projects that come our way. If Chef Works can provide the financial backing to see a program through, then in our minds it is mission accomplished,” stated Cynthia S. McCormick, Vice President, Human Resources, Charitable Giving Committee Chair.

Through the creation of Chef Works Cares, the company will provide grants between $5,000 and $25,000 to registered 501(c)3 charitable organizations that provide support to impoverished children, to children and adults with special needs, and/or to the protection of the environment.  Grant applications are currently being accepted from now until September 30, 2014.  The Chef Works Charitable Giving Committee will then review applications and organizations will be notified if they are a recipient no later than October 30, 2014.

For more information and the link to the grant application, please visit http://www.chefworks.com/uniforms/about/chef-works-cares/.

Contact: Sarah Schacht

Email: sschacht@chefworks.com

About Chef Works

Chef Works, Inc. is a worldwide culinary apparel manufacturing and distribution solution for the culinary, hotel, restaurant and food service industries. Offering cost-effective and efficient alternatives for companies of all sizes, Chef Works is the leader in uniform supply management, brand continuity, online ordering, on-site embroidery, personalized reporting, budget coordination and uniform design and distribution. Chef Works successfully manufactures and distributes culinary apparel in over 60 countries. They remain resolute in their mission to provide the best-quality products at the most competitive prices, focusing all of their efforts to ensure complete satisfaction and meet, or exceed, expectations for high-quality, well-designed, comfortable uniforms alongside superior customer service. For more information, visit ChefWorks.com.

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Making the Best Salad Menu For Your Restaurant

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There are few types of restaurants that don’t have salads on their menu; you’ll even find salads at fast food restaurants for diners who want to eat healthy.

Unfortunately, most restaurants consider the salad menu an afterthought, which is why you’ll find iceberg lettuce, cold cherry tomatoes, and bottled ranch as a staple on many menus, even if the rest of the food is really good.  What ends up happening in these cases is that even though diners will say they want salads because they care about health and nutrition, they rarely order them.

The truth is that a salad can be a delicious addition to a meal, or even the meal itself, but only if it’s prepared right, and from the right ingredients. If you follow a few simple rules, you’ll be surprised at how many salads you go through, which can do a lot for your bottom line.

Crafting the perfect salad menu isn’t difficult or time consuming, but it does require a little creativity, and some prep work. A great salad can set the stage for a delicious meal, and it can show diners that fresh, healthy ingredients are important to you.  Read on to learn how you can make amazing salads that will get rave reviews.

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Why You Want Fresh Food In Your Restaurant  (And Where to Get It)

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There are many reasons restaurants rely on large food service companies for the majority of their products. Cost, production selection, and regular delivery all make these companies a must for most businesses.

One thing that these companies don’t do well is fresh food, and so many restaurants find themselves relying on frozen, packaged items to fill out their menu. This is fine for some types of restaurants, but with many customers looking to eat fresh, healthy food, restaurant owners and chefs need to find new ways to fulfill the demand.

There are many things to keep in mind before attempting to switch your menu to a mostly fresh one, and it’s definitely not for everyone.

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