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Back to Fundamentals: Chocolate Chip Cookies, Deconstructed

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Chewy. Cakey. Crisp. Soft. Gooey. Which is the chocolate chip cookie of your dreams?

When I was young, I used to like chocolate chip cookies, but without the chips. I would painstakingly pick out the chips (no small feat for a toddler) and enjoy my cookie. One day, my sister made me a batch without chips. But this wasn’t right either: turns out I liked the flavor that the chips lent the batter, just not the texture of the little chocolate lumps in the cookies.

As I got older, my tastes matured. Today, my ideal cookie is mostly chewy, with the slightest touch of crispness on the edges, but soft throughout, with extra salt and slightly fewer chips than most recipes call for.

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Recipe Inspiration: Smoky Baked Salmon with Avocado-Corn Salsa

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I love this salsa. It reminds me of vacations in lake cottages full of white wine and laughter. It’s so simple to make for a group and it always impresses.

This particular avocado-corn salsa was born this summer over a long weekend in Maine. I knew it was going to become a staple in my weeknight meal rotation after returning home. It’s easy to make and goes well with so many foods.

The avocado-corn salsa happens to be particularly delicious with fish. Salmon is one of my favorites. It’s flavorful, bold in color, and quite good for you.

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Chefworks Unveils V1.1 of Its Dress The Chef© Virtual Dressing Room

- Upgraded Application Includes the Addition of the Company’s Entire Women’s Culinary Apparel Collection -

San Diego (September xxxxx, 2014) – Chef Works, the world’s leading provider of culinary apparel for professionals and home cooks alike, today announced the immediate availability of V1.1 of its Dress the Chef© Virtual Dressing Room, an interactive application that allows customers to instantly visualize various styles and color ways available when selecting their culinary and hospitality uniforms.

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Creating the Perfect Tasting Menu

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Tasting menus, also known as a “prix fixe” menu, were once only found in fine restaurants, and while less pricy than eating from the regular menu, still pricy.

With many types of restaurants opening up all over the country, both upscale and casual, chef’s everywhere want to give customers a chance to try a sampling of their best dishes. These days you’ll find tasting menus even in restaurants without a white chef coat in sight. In fact, in many larger cities, there are organizations that will host what is known as “restaurant week,” in which diners can visit a variety of restaurants within the city and try some of what they have to offer at a reduced price.

So, exactly what is a tasting menu? Is it something you should consider adding to your restaurant? It just might be the way to get more customers in the door, but you have to know how to do it well. Read on to learn more about this new restaurant trend and whether or not it may be for you.

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Do You Need a Kid’s Menu? (And How to Create the Perfect One)

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With people dining out in droves, you’ve undoubtedly seen children in restaurants everywhere. As a restaurant owner, it pays to cater to today’s children, as they are the restaurant diners of the future. The easiest way to make kids (and their parents) feel at home is to have a kid’s menu. 

If you own an independent restaurant, you may be wondering if you need a kid’s menu if you don’t already have one. A traditional kid’s menu is full of foods like chicken nuggets, mac n cheese, or hot dogs, but if this type of food doesn’t fit with your menu, it my be difficult to add these types of foods on, especially if you don’t get a lot of families in your place. You may want to consider it, however.

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Using Locally Sourced Meat and Agricultural Products

Serving locally sourced products has become trendy as individuals and business owners become increasingly concerned with the health of patrons, the agriculture consumed, and the world they both live in. Read on to learn more about the benefits of using locally sourced products.

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Dessert Trends You Should Try

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There are two types of chefs in the restaurant world; those that cook and those that bake or create desserts. If you cook, you may put on your executive chef coat and head into the kitchen to test your latest menu item without giving a second thought to dessert. After all, a chocolate cake or cheesecake will do, right?

Yes and no. While there are plenty of diners that will happily order a big slab of chocolate cake, or a familiar slice of apple pie, many will pass if the dessert menu doesn’t have something that stands out. After all, you’re asking people to order more food after they’ve already completed their meal; most people are full by this point, and may need something unique to get them to want more.

Revamping your dessert menu can increase the size of your average check, as well as leave your guests walking out with a memorable ending to their meal. It will take more than a frozen chocolate cake to get them talking.

If you think that simply making your desserts from scratch will help, you’re on the right track, but you haven’t quite pushed the limits as far as you can. Even the creamiest, most delectable cheesecake is still cheesecake in some people’s eyes, and while it may make your guests swoon while eating it, it doesn’t keep them talking, because, well, everyone has had cheesecake.

Instead, to really push the limits, you need to think outside the box. There are many upcoming trends that will not only encourage diners to order desserts, but also leave them so impressed that they will keep talking about it after they leave.

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How Much Do Online Reviews Matter to Your Business? (And How to Deal With the Bad Ones)

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The Internet has changed how we do everything, from shopping, to business, to yes, even dining.

In addition to being able to find restaurants quickly and look at menus online before you go, nowadays it’s not an uncommon thing for diners to leave a restaurant and immediately post a review to a website such as Yelp.

As a restaurant owner, you may be wondering if these reviews can help you or hurt you. Do people actually read such reviews before deciding on a place to eat?

The answers to these questions are that they can both help and hurt you, and depending on the type of restaurant you have and your location, you can very much expect that diners will in fact read these reviews before visiting.

As a business owner, you can’t choose to participate in the online review process, and you certainly can’t change the direction that technology is heading. Since more and more people are reviewing everything they spend money on these days, you might as well get used to the fact that your restaurant is probably going to be reviewed at some point. You can’t change a bad review, but you can increase your chances of getting good ones. Read on to learn why these reviews matter, how to get good ones, and what to do if (gasp!) you get a not so friendly review from a customer.

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Chef Works Supports March of Dimes!

Experience the epicurean event of the year when more than twenty top San Diego restaurants, mixologists and California vintners come together for an incredible evening benefiting the March of Dimes. Guests will enjoy culinary masterpieces from the participating chefs, seasonal specialty cocktails and a live auction featuring one-of-a-kind travel and dining packages. Chef Works supports this worthy cause by donating products to chefs participating in the 2014 March of Dimes Gala!

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Chef Works Is Proud to Support the March of Dimes Signature Chefs Auction

Chef Works has generously donated products to support chefs participating in the Signature Chefs Auction, benefitting the March of Dimes. The mission of the March of Dimes is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. Chef Works is excited to support such a wonderful and worthy cause!

 

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