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Creating the Perfect Tasting Menu

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Tasting menus, also known as a “prix fixe” menu, were once only found in fine restaurants, and while less pricy than eating from the regular menu, still pricy.

With many types of restaurants opening up all over the country, both upscale and casual, chef’s everywhere want to give customers a chance to try a sampling of their best dishes. These days you’ll find tasting menus even in restaurants without a white chef coat in sight. In fact, in many larger cities, there are organizations that will host what is known as “restaurant week,” in which diners can visit a variety of restaurants within the city and try some of what they have to offer at a reduced price.

So, exactly what is a tasting menu? Is it something you should consider adding to your restaurant? It just might be the way to get more customers in the door, but you have to know how to do it well. Read on to learn more about this new restaurant trend and whether or not it may be for you.

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Do You Need a Kid’s Menu? (And How to Create the Perfect One)

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With people dining out in droves, you’ve undoubtedly seen children in restaurants everywhere. As a restaurant owner, it pays to cater to today’s children, as they are the restaurant diners of the future. The easiest way to make kids (and their parents) feel at home is to have a kid’s menu. 

If you own an independent restaurant, you may be wondering if you need a kid’s menu if you don’t already have one. A traditional kid’s menu is full of foods like chicken nuggets, mac n cheese, or hot dogs, but if this type of food doesn’t fit with your menu, it my be difficult to add these types of foods on, especially if you don’t get a lot of families in your place. You may want to consider it, however.

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Using Locally Sourced Meat and Agricultural Products

Serving locally sourced products has become trendy as individuals and business owners become increasingly concerned with the health of patrons, the agriculture consumed, and the world they both live in. Read on to learn more about the benefits of using locally sourced products.

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Dessert Trends You Should Try

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There are two types of chefs in the restaurant world; those that cook and those that bake or create desserts. If you cook, you may put on your executive chef coat and head into the kitchen to test your latest menu item without giving a second thought to dessert. After all, a chocolate cake or cheesecake will do, right?

Yes and no. While there are plenty of diners that will happily order a big slab of chocolate cake, or a familiar slice of apple pie, many will pass if the dessert menu doesn’t have something that stands out. After all, you’re asking people to order more food after they’ve already completed their meal; most people are full by this point, and may need something unique to get them to want more.

Revamping your dessert menu can increase the size of your average check, as well as leave your guests walking out with a memorable ending to their meal. It will take more than a frozen chocolate cake to get them talking.

If you think that simply making your desserts from scratch will help, you’re on the right track, but you haven’t quite pushed the limits as far as you can. Even the creamiest, most delectable cheesecake is still cheesecake in some people’s eyes, and while it may make your guests swoon while eating it, it doesn’t keep them talking, because, well, everyone has had cheesecake.

Instead, to really push the limits, you need to think outside the box. There are many upcoming trends that will not only encourage diners to order desserts, but also leave them so impressed that they will keep talking about it after they leave.

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How Much Do Online Reviews Matter to Your Business? (And How to Deal With the Bad Ones)

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The Internet has changed how we do everything, from shopping, to business, to yes, even dining.

In addition to being able to find restaurants quickly and look at menus online before you go, nowadays it’s not an uncommon thing for diners to leave a restaurant and immediately post a review to a website such as Yelp.

As a restaurant owner, you may be wondering if these reviews can help you or hurt you. Do people actually read such reviews before deciding on a place to eat?

The answers to these questions are that they can both help and hurt you, and depending on the type of restaurant you have and your location, you can very much expect that diners will in fact read these reviews before visiting.

As a business owner, you can’t choose to participate in the online review process, and you certainly can’t change the direction that technology is heading. Since more and more people are reviewing everything they spend money on these days, you might as well get used to the fact that your restaurant is probably going to be reviewed at some point. You can’t change a bad review, but you can increase your chances of getting good ones. Read on to learn why these reviews matter, how to get good ones, and what to do if (gasp!) you get a not so friendly review from a customer.

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Chef Works Supports March of Dimes!

Experience the epicurean event of the year when more than twenty top San Diego restaurants, mixologists and California vintners come together for an incredible evening benefiting the March of Dimes. Guests will enjoy culinary masterpieces from the participating chefs, seasonal specialty cocktails and a live auction featuring one-of-a-kind travel and dining packages. Chef Works supports this worthy cause by donating products to chefs participating in the 2014 March of Dimes Gala!

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Chef Works Is Proud to Support the March of Dimes Signature Chefs Auction

Chef Works has generously donated products to support chefs participating in the Signature Chefs Auction, benefitting the March of Dimes. The mission of the March of Dimes is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. Chef Works is excited to support such a wonderful and worthy cause!

 

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How the iPad Can Change Your Restaurant

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The iPad is typically thought of as an entertainment device. It’s typical use is to watch movies, surf the web, or play games. It’s a revolutionary device as far as entertainment is concerned, but it’s also become an important tool for business owners everywhere, including those that own restaurants.

If you dine out on a regular basis, you’ve no doubt seen iPads being used in a number of ways, and maybe even have wondered if you could benefit from having an iPad or two in your restaurant. It’s easy to see the potential negatives — namely the cost, as iPads aren’t cheap — but the expense can be justified when you see how much easier these devices can make running your restaurant. They can do a variety of things beyond having something to keep you occupied while you wait for your delivery guy to show up.

Read on to learn just how this popular electronic device can help you take your business to a whole new level.

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Master Your Bar and Maximize Profits

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If your restaurant has a liquor license, then your bar is where a large portion of your profits are made. Alcohol offers many benefits over food, including being easier to manage while having a high profit margin.

Of course, not all bars make as much money as they can, and in many cases can make much more by making a few small changes. You don’t need a large bar, or even one stocked with every liquor known to man to make more money. Consider these fairly easy ways to increase sales.

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How to Use Social Media to Your Advantage

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Social media is the wave of the future, and not just for teenagers looking for another way to connect to their friends. Social media is one of the best marketing tools for businesses, especially restaurants.

Like any marketing tactic, social media requires a little bit of knowledge and skill to make it work. Simply posting updates to your personal accounts to friends and family won’t get you new customers, which is the point of any type of marketing.

Before you embark on the social media journey, it helps to know how to use it to your advantage so that you’re not wasting time. Read on for some tips and tricks on managing social media campaigns that will turn a profit.

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