(Source: Flickr) What’s in a name? When it comes to your restaurant, there’s actually quite a bit riding on choosing a good name for your establishment. The name is wrapped up in the restaurant’s branding and identity, and is part of the “face” the establishment shows to the world. A well-chosen name acts as aFIND OUT MORE |

(Source: Flickr) Every restaurant craves a loyal and devoted clientele. But how do you build customer loyalty in a sustainable and sincere way?

(Source: Flickr) Particularly in this day and age, a lot of people are focusing on belt tightening and making a more efficient budget. While raising your restaurant menu prices might seem like a decision which would alienate and repel customers, it can in fact have the opposite effect. Raising your restaurant menu prices can actuallyFIND OUT MORE |

(Source: Flickr) It’s always exciting to add new items to your menu. New menu items can help reinvigorate your restaurant, simultaneously enticing new customers to your establishment and giving longtime customers something new to try.

(Source: Flickr) Believe it or not, one of the most effective ways to make your restaurant stand out has little to do with your decor, concept, or cuisine. It has to do with your customer service. Providing excellent customer service at your restaurant is one of the most important factors in creating the positive relationshipFIND OUT MORE |

(Source: Flickr) With great power comes great responsibility. In a restaurant setting, the leadership qualities (or lack thereof) of the boss can have a huge impact on the overall atmosphere of the establishment. A great boss can help foster good employee morale, which can lead to greater productivity and an overall happier workplace. A badFIND OUT MORE |

    1. Where did you get your start? As a young boy, helping out my parents when they opened their first restaurant in Tijuana, Mexico. (Chef Works note: Javier’s family owns and operates the iconic restaurant, Caesar’s, thought to be Tijuana’s oldest restaurant and where Caesar Salad was invented.)

Embed This Image On Your Site (copy code below): Courtesy of: Chef Works

(Source: Flickr)   If you own a restaurant, you already know how hard it is to make a name for yourself. There’s always a new establishment, food trend, or tech development which seems to command diner attention. In such a saturated and fast-moving world, how can you possibly stand apart?

(Source: Flickr)   While it’s not the part of the industry that any restaurant owner necessarily likes to think about, the fact is that many restaurants will fail in their first few years of business. However, by avoiding common pitfalls, you can help stack the odds in the favor of your restaurant succeeding.