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SAN DIEGO — Chef Works®, the global leader in culinary and hospitality apparel, announces the launch of new high-end shirts, vests, aprons and banquet coats designed to elevate all aspects of the hospitality industry.
“This is an exciting step for our company as we move deeper into the front of house and other aspects of the hospitality space,” said Neil Gross, CEO of Chef Works®. “For nearly 30 years, chefs have turned to us for apparel that is fashionable, functional and durable. This new collection takes those same benefits and expands them beyond the kitchen.”
A new, hospitality-focused line named the Contemporary Collection debuts modernized industry apparel that is artfully curated with upmarket fabrics and subtle textures. Built for performance, this refined collection fits in casino and hotel banquet rooms, but is luxurious enough to outfit Michelin-starred restaurants.
The launch also includes additions to the highly successful Chef Works® Urban Collection™ – which raised the bar on culinary apparel over the last half decade by using artisan fabrics, textured finishes and edgy designs.
The new Urban products include a spin on modern animal print shirts, reversible plaid and cross-back aprons, playful patterns and fun color options.
In total, this launch includes more than 40 new garments with exclusive cuts for women and men.
“This is an exciting time for the Chef Works® brand as we continue to expand our global footprint in the culinary and hospitality industries,” said Amanda Stuckey, vice president of Chef Works®. “The Contemporary Collection is a modern, upscale line that has endless possibilities within the hospitality sector. And the additions to our Urban Collection continue to reflect the rule-bending, street-inspired personality of its predecessors.”
All garments in the Contemporary and Urban collections are now available at www.chefworks.com/new – along with hundreds of other chef coats, aprons pants, hats and shirts. Many of these new items will also be showcased when Chef Works® returns to the National Restaurant Association Show in Chicago for the 25th consecutive year in May.
ABOUT CHEF WORKS
Chef Works is the global leader in culinary and hospitality apparel with unrivaled distribution in more than 90 countries. With an emphasis on fashion and function, Chef Works dresses a diverse range of customers for the culinary and hospitality industries including: International hotel chains, award-winning restaurants and bars, culinary schools, food service companies, laundries, assisted living facilities and upscale cinemas. The family-owned-and-operated business has helped pave the way for the current culinary uniform movement by working directly with celebrity chefs, industry leaders and hospitality influencers to develop innovative, fashion-forward garments. For more information, visit www.chefworks.com
Please direct all U.S. media inquires to kgemmell@chefworks.com