Millennials are the world’s consummate foodies – from food trucks to avocado toast to craft cocktails, this generation of trendsetters has redefined our culinary culture, and with their considerable spending power, are poised to dominate the industry for the foreseeable future. According to the Food Institute’s analysis of the United States Department of Agriculture’s food expenditure data from 2014, Millennials spend nearly $3,000 per year (or 44% of their food dollars), on eating out. That’s a 10.7% increase from 2010.
So what exactly do Millennials eat? Well according to the Ypulse, a youth marketing research firm, everything from spiralized veggies to vegan fast food to artisanal ice cream. Don’t forget the libations: Millennials love their craft brews (both the hoppy and coffee kind). Get the scoop on all the Gen Me menu trends using our handy infographic below!